Physicians Formula Organic Wear Mascara


Finding a good buy in the green world of beauty can be a challenge, so when I read about Physicians Formula’s Organic Wear Mascara I was anxious to try it. The price point is decent at $9.95, although admittedly on the high end for a drug store product. But a steal compared to my current favorite, Dr. Haushcka’s mascara that has a hefty price tag of $25.95. Physicians Formula is running a rebate on the Organic Wear Mascara, so if you are willing to shell out the money up-front, it is essentially a free trial.

The details of this green mascara are impressive for a mass-market drugstore cosmetic.  According to the website, there are no parabens or synthetic presevatives in any of the Organic Wear products. The mascara is certified by ECOCERT (not all of the products in this line are) and I reviewed all of the ingredients and none of them are petroleum based. I have sent an email to Physicians Formula which will hopefully confirm this for the entire line.

For those of you accustomed to the more sophisticated packaging of let’s say, a Chanel or Dior mascara tube, be ready for a campy, not-so-sexy presentation of a beige tube with a metallic green leaf on top. Hopefully this is easy to get over, because the product is actually quite good. I’m not gonna lie and say Organic Wear will give you the same lashes that Chanel’s Inimitable does. (I still use that when a night out calls for it). But the department store equivalent would be Clinique’s Natural Glossy which I used on a daily basis for years until I decided to clean up and go green. I have since switched to Dr. Hauschka’s mascara, but am always on the look-out for something better or at least as good and less expensive. Organic Wear’s is definitely as good as Dr. Hauschka’s and is definitely cheaper!

As for its performance, it darkens the lashes, makes them fuller, and lengthens moderately. It gives a natural, everyday look. Unfortunately, Organic Wear Mascara has a slightly sour, waxy smell. The first time I used it, the smell lingered for most of the day. The second time I used a lighter application and the smell was fainter. This could end up being a deal breaker for me as I am very sensitive to smell in products that I use on my face. I either need them to be unscented, have it dissipate quickly, or I need to love the scent.

Regardless, I think this is a great product and if you are willing to fill out the rebate form, give it a try. If you do, leave a comment and let us all know what you think! Or let us know what “green” mascaras you have tried and leave your feedback.

UPDATE: May 15, 2009. I just got my rebate check yesterday for those of you curious about how long that would take. Looks like 3 months exactly.

posted by ~Trish


8 thoughts on “Physicians Formula Organic Wear Mascara

  1. I have tried Suki all natural mascara…did nothing for my lashes. Also, Miessence…no better. then I tried Real Purity…I like it very much. Goes on silky (wet); need to let it dry and then can apply another coat. My lashes aren’t noticeably thicker, like when I apply Revlon Full n Soft, but they are darker and appear lengthened. I can live without the thicker lash look….since I feel better about using an all natural mascara! Am waiting for Suncoat mascara to arrive…will report on that soon.

  2. Thanks for the mascara report Darlene! I have heard great things about Real Purity but have yet to try it. I’ll put it on my list. I also want to try 100% Pure’s mascara.

    I got the Josie Maran Kit (see above) and her mascara is included so I will give the deets on that! So far I still think Dr. H’s is my fave.


  3. I am a big fan of the Real Purity mascara 🙂 I have tried 3 other natural mascara’s and the winner in my makeup bag is.. the Real Purity 🙂

    The navy shade is nice for the summer it’s more black than blue.. really nice!


    1. Hi Leslee,

      Thanks for commenting! So another vote for Real Purity….I’ve got to try it for certain now. Will look at my local health food store and see if they carry it. If not, it can’t be too hard to find.

      Thanks for sharing the recommendation,

    1. Thanks so much, I just found out that’s what my mom has been using and she loves it. Loves the company as a whole, she says they have wonderful customer service.


  4. *Sniffs mascara*

    Must be the soy and rice protein…I’m Asian so i should know xD. I haven’t really noticed the smell before, though.

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