Alima is one my favorite all natural makeup lines, and definitely my most-used mineral makeup line. Their blush and/or foundation are used by me on a near daily basis, and I adore their brushes, #35 for eyeliner and #17 for blush to be specific. As for eyeshadows, their quality and beautiful colors allow for endless hours of experimenting in front of the mirror. Did any of you watch Mad Men on Sunday night? Peggy’s got it right IMO, we do love the ritual!

For fall, Alima presents us with the Perfectly Tailored Collection, adding more lovely shades to the mix. Two of the colors, Velvet and Jacquard are “almost matte” while Brocade is a true matte, and Tulle is super shimmery. Here’s the color breakdown from the website with my commentary in italics:

“Velvet is a lush, smoky purple with a hint of shimmer.” This description is dead-on. Velvet is a dramatic eyeliner with a very subtle shimmer that is noticeable when the light hits your eyes. Beautiful!

“Tulle a super-sheer wash of golden shimmer, beautiful worn as a wash over other colors.” Another spot-on description. Tulle is buildable for a high, golden shine, but I prefer it with a light application on the upper-lash line for a warm glimmer.

“Brocade is a completely matte medium grey.” I agree that in the pot Brocade is gray, but on my skin it pulls blue. This is my least favorite color as its cool tone does nothing for my olive complexion other than wash me out.

“Jacquard is a pale cream with the softest touch of shimmer.” True again, but what this description does not mention is that it goes on skintone-sheer, like the nude/champagne duo, NARS All About Eve. It’s not an exact match as Jacquard is lighter, but the effect is the same.  A question you’ll see frequently on the beauty boards is, “who makes an affordable dupe of All About Eve?” Well, here it is and it’s all natural to boot.

My Swatches

left to right: Velvet, Tulle, Brocade, Jacquard

Perfectly Tailored Collection is $25, with $2 going to the Global Fund for Women, at AlimaPure.com

Posted by ~Trish

Disclosure: Samples were sent to me for consideration by Alima. The opinions in this review are my own. I was not financially compensated for this review or any other.